Join the Team

About the Role

We're looking for a brand ambassador who makes our leather and biker lifestyle come alive out in the community and on our sales floor. You'll build the partnerships and events that bring people in the door, close corporate/bulk sales, and keep our store merchandised so it sells once they're there.

What You'll Do

• Plan and run brand events (bike nights, seasonal launches, Stampede, community rides)
• Build and manage relationships with motorcycle clubs, dealerships, gear brands, and local businesses
• Sell bulk/custom leather goods to corporate clients, riding clubs, and organizations from quote to close
• Keep displays, windows, and promotions fresh and aligned with current campaigns and events
• Support the store team with merchandising and day-to-day business needs during peak periods

What You Bring

• 5+ years in retail, events, or sales, with hands-on experience across event planning, B2B sales, or visual merchandising
• Valid Class 5 driver's license required (Class 6 an asset); reliable transportation
• Strong communicator and relationship-builder who can carry a project from idea to execution
• Comfortable using sales data to guide practical display and stocking decisions
• Available evenings/weekends for events (flex time offered in return)
• Able to lift up to 50 lbs
• A rider, or deeply familiar with the biker/cruiser community, is a strong asset

We Offer

• 💰 Base salary + commission on corporate sales
• 🎁 Generous staff discount
• 🗓️ Flexible scheduling around ride season
• 🏍️ The chance to attend rallies and events on company time

Responsibilities

• Making the company mission statement our driving force
• Managing all aspects of the day-to-day operations of the store in a manner consistent with Boutique of Leathers & Open Road culture, Performance Standards and Beliefs, while providing the Boutique of Leathers & Open Road Experience.
• Functioning as the coach, motivating source, and team leader for the store staff; liaison with the Customer Service Centre

📌 Human Resources Management

• Staff recruitment, training, and development of future store leaders. Recognize and develop future store leaders
• Create and maintain a positive team environment whose players are passionate about our Performance Culture
• Process Outfitter Performance Evaluations on an annual basis
• Maintain open and honest communication with staff
• A commitment to open communication throughout the company

⚙️ Operational Management

• Guiding and supporting the implementation of company policies and procedures
• Operating a profitable store, while contributing to company strategies
• Executing all training standards and company programs as per direction.
• A strong focus on customer service and consistently maintaining customer service levels
• Accurate inventory control, minimize Shortage & Adjustments, maintain accurate store inventory
• Ensure Manuals (Human Resources, Operations, Product Knowledge) are accessible to all staff and kept up to date
• Ensure accurate, legible, and timely daily, weekly, and monthly reporting. This includes payroll, Report 51, boot repairs, staff purchases, and layaway aging
• Ensure that the store's physical conditions are clean and well maintained (vacuum, dust, floor free of obstacles) and train staff accordingly
• Ensure that equipment is operational and maintained (computers, vacuum cleaners, ladders, lights, audio-visual), and train staff accordingly

🧥 Merchandise Management

• Coach and train staff on merchandise display and presentation consistent with Lammle's image
• Merchandise the store based on promotions or season and store profile
• Communicate and support company promotions
• Complete markdowns and transfers accurately and in a timely manner
• Use windows and store fronts effectively
• Provide product knowledge training and coaching to all outfitters
• Promoting and enhancing our company image
• Ensure displays and presentations are consistent with the Boutique of Leathers & Open Road image.

Skills

• Leader who can engage, inspire, empower, and motivate others to act.
• Strong personal skills, outgoing, and able to communicate with co-workers and customers
• Sales and customer service oriented, ability to identify opportunities and problem solve
• Critical thinking skills, proactive and innovative
• Self-motivated, having an ownership mentality and a can-do approach.
• Biker Lifestyle knowledge preferred

Qualifications

• Retail Management experience is a must